coe-staff: CPSY DuckFunder campaign - let's get the word out!

[Esther Harclerode]

Dear COE colleagues,
This year, we're celebrating a major milestone: the 75th anniversary of the COE’s Counseling Psychology (CPSY) program. For 75 years, CPSY has prepared compassionate, evidence-based professionals who serve diverse communities and advance the field of mental health.
To honor this legacy, we’ve launched the CPSY DuckFunder campaign<https://duckfunder.uoregon.edu/cpsy> and we need your help! Our goal is to rally 75 donors in honor of 75 years by Oct. 31 to support student professional development opportunities like national conferences, specialized training, and community-based research presentations. These experiences are critical for helping students grow into leaders in the field of psychology and to be ready to make a lasting impact on the individuals and communities they serve.
Here’s how you can help:

  *
Give – A gift today helps students get the training and experiences they need. Go to https://duckfunder.uoregon.edu/cpsy
  *
Share – Spread the word with friends, colleagues, or on social media. Use the social media and sharing toolkit below to help get the word out!


Please contact the development team if you'd like assistance with sharing the campaign with your audiences - we're happy to help!

Thanks for helping to get the word out, and for supporting CPSY student professional development!

Warmly,
Esther, Andrea & Laura


Counseling Psychology DuckFunder toolkit
This social media and sharing toolkit is designed to make it easy for you as our faculty, alumni, and friends to help spread the word. Templates are available as a starting point! Please personalize with your own words.
Links/Resources:

  *   Campaign Webpage: https://duckfunder.uoregon.edu/cpsy
  *   Our campaign video: University of Oregon’s Counseling Psychology (CPSY) Program 75th Anniversary - DuckFunder Campaign<https://www.youtube.com/watch?v=zlyMFNt8ri8>
  *   Stock Photos: ​[cid:e834d615-1525-45de-85e8-32202cb704ae]2025 CPSY student stock images_2025-09-12.zip<https://uoregon.sharepoint.com/:u:/s/O365_COEDevTeam/ET7GHMratDpFg9eDWOc7C5YBgWFItJJ18024tg1igQPsUg?e=Ba3cE9>​

Key Messaging

  *   Quality mental health care is more vital than ever. The College of Education’s Counseling Psychology has prepared leaders in mental health for 75 years. Our goal is to rally 75 donors in honor of 75 years. Professional development matters: it builds confident, competent researchers and practitioners and launches our students’ careers. A gift today helps build pathways to practice for the next generation of mental health professionals. Be part of our future. Be one of the 75 who will invest in the future of counseling psychology.

1. Email Template: Faculty to Alumni/Supporters
Hi [First Name],
Mental health care is needed now more than ever, and for 75 years the UO Counseling Psychology (CPSY) program has been training people ready to serve their communities. I’ve seen how much of a difference professional development opportunities like conferences, special trainings, and community work make for students. They build confidence, open doors, and launch careers.
That’s why I’m excited about the Counseling Psychology DuckFunder campaign. We’re aiming for 75 donors in honor of 75 years, and you can be part of it.
Here’s how you can help:

  *   Give – A gift today helps students get the training and experiences they need.
  *   Share – Spread the word with friends, colleagues, or on social media.
  *   Reflect – If you’re an alum, tell your story. Your journey can inspire the next generation.

It’s a simple way to show up for students who are preparing to tackle one of the biggest challenges of our time: making mental health care more accessible and compassionate.
Will you join us? Make your gift before October 31st 2025 to be a part of the 75: https://duckfunder.uoregon.edu/cpsy
With gratitude,
[Name]

2. Social Media Posts
Post 1
As a [Counseling Psychology/Other (alum/faculty, etc.)], I know how important professional development is to launching a career in mental health. Conferences, training, and mentorship open doors and build confidence.
In honor of 75 years of the Counseling Psychology program, I’m supporting the CPSY DuckFunder and I hope you’ll join me. Be one of the 75 donors shaping the next generation: https://duckfunder.uoregon.edu/cpsy
Post 2
Mental health is one of the greatest challenges of our time. For 75 years, the University of Oregon’s Counseling Psychology program has prepared professionals to meet that need with compassion and care.
Now it’s our turn to give back. Be one of the 75 donors supporting CPSY students today: https://duckfunder.uoregon.edu/cpsy


Esther Harclerode | Director of Development (she/her)
University of Oregon | College of Education
230 HEDCO Education Building | 1215 University of Oregon, Eugene, OR 97403
541-346-1283 | cell 541-520-6981
estherh at uoregon.edu<mailto:estherh at uoregon.edu> | education.<https://education.uoregon.edu/giving>uoregon.edu/giving<https://education.uoregon.edu/giving>

[University of Oregon Logo Wordmark]<https://www.uoregon.edu/>

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