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Dear COE colleagues,</div>
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This year, we're celebrating a major milestone: the <b>75th anniversary</b> of the COE’s Counseling Psychology (CPSY) program. For 75 years, CPSY has prepared compassionate, evidence-based professionals who serve diverse communities and advance the field of
mental health. </div>
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To honor this legacy, we’ve launched the <b><a style="margin: 0px;" data-auth="NotApplicable" data-linkindex="12" title="https://duckfunder.uoregon.edu/cpsy" class="x_OWAAutoLink" id="OWA1b6d23c1-2689-f86f-9ce1-86f243011665" href="https://duckfunder.uoregon.edu/cpsy">CPSY
DuckFunder campaign</a> and we need your help!</b> Our goal is to rally <b>75 donors in honor of 75 years by Oct. 31</b> to support
<b>student professional development opportunities</b> like national conferences, specialized training, and community-based research presentations. These experiences are critical for helping students grow into leaders in the field of psychology and to be ready
to make a lasting impact on the individuals and communities they serve. </div>
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Here’s how you can help: </div>
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<b>Give</b> – A gift today helps students get the training and experiences they need. Go to
<span style="font-size: 14.67px; color: rgb(70, 120, 134); background-color: white;">
<u><a style="color: rgb(70, 120, 134); margin: 0px;" data-auth="NotApplicable" data-linkindex="13" title="https://duckfunder.uoregon.edu/cpsy" class="x_OWAAutoLink" id="OWA52ebe50b-68dd-715c-db39-504590f8ded5" href="https://duckfunder.uoregon.edu/cpsy">https://duckfunder.uoregon.edu/cpsy</a></u></span></div>
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<b>Share</b> – Spread the word with friends, colleagues, or on social media. Use the social media and sharing toolkit below to help get the word out! </div>
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Please contact the development team if you'd like assistance with sharing the campaign with your audiences - we're happy to help! </div>
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Thanks for helping to get the word out, and for supporting CPSY student professional development!</div>
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Warmly,</div>
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Esther, Andrea & Laura</div>
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<span style="color: rgb(15, 92, 26);"><b><u>Counseling Psychology DuckFunder toolkit </u></b></span></h2>
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This <b>social media and sharing toolkit</b> is designed to make it easy for you as our faculty, alumni, and friends to help spread the word.
<i>Templates are available as a starting point! Please personalize with your own words. </i></div>
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<b>Links/Resources: </b></div>
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Campaign Webpage: <span role="presentation" style="color: rgb(70, 120, 134);"><u><a style="color: rgb(70, 120, 134); margin: 0px;" data-auth="NotApplicable" data-linkindex="4" title="https://duckfunder.uoregon.edu/cpsy" class="x_OWAAutoLink" id="OWA415734dd-a293-70e2-57c8-c16585e745cd" href="https://duckfunder.uoregon.edu/cpsy">https://duckfunder.uoregon.edu/cpsy</a></u></span> </li><li style="font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: black; direction: ltr; line-height: 17.12px; margin: 0px 0px 8pt;">
Our campaign video: <span role="presentation" style="color: rgb(70, 120, 134);"><u><a style="color: rgb(70, 120, 134); margin: 0px;" data-auth="NotApplicable" data-linkindex="5" title="https://www.youtube.com/watch?v=zlyMFNt8ri8" class="x_OWAAutoLink" id="OWA1369a04f-bbbf-738d-ae96-cc88ce75f5d9" href="https://www.youtube.com/watch?v=zlyMFNt8ri8">University
of Oregon’s Counseling Psychology (CPSY) Program 75th Anniversary - DuckFunder Campaign</a></u></span> </li><li style="font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: black; direction: ltr; line-height: 17.12px; margin: 0px 0px 8pt;">
Stock Photos: <u></u><span role="presentation" style="color: rgb(70, 120, 134);"><u><a style="color: rgb(70, 120, 134); margin: 0px;" data-auth="NotApplicable" data-linkindex="6" title="Original URL: https://uoregon.sharepoint.com/:u:/s/O365_COEDevTeam/ET7GHMratDpFg9eDWOc7C5YBgWFItJJ18024tg1igQPsUg?e=Ba3cE9. Click or tap if you trust this link." class="x_OWAAutoLink" id="OWA9a5a46b9-349d-28d3-fcc8-73bbe970ff61" href="https://uoregon.sharepoint.com/:u:/s/O365_COEDevTeam/ET7GHMratDpFg9eDWOc7C5YBgWFItJJ18024tg1igQPsUg?e=Ba3cE9"><img size="501" style="width: 16px; height: 16px; min-width: auto; min-height: auto; margin: 0px;" height="16" width="16" data-outlook-trace="F:4|T:4" src="cid:e834d615-1525-45de-85e8-32202cb704ae">2025
CPSY student stock images_2025-09-12.zip</a></u></span><u></u> </li></ul>
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<b>Key Messaging </b></div>
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<b>Quality mental health care is more vital than ever.</b> The College of Education’s Counseling Psychology has prepared leaders in mental health for
<b>75 years</b>. Our goal is to rally <b>75 donors</b> in honor of 75 years. <b>Professional development matters</b>: it builds confident, competent researchers and practitioners and launches our students’ careers. A gift today helps
<b>build pathways to practice</b> for the next generation of mental health professionals.
<b>Be part of our future. Be one of the 75 who will invest in the future of counseling psychology.</b></li></ul>
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<b>1. Email Template: Faculty to Alumni/Supporters </b></div>
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Hi [First Name], </div>
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Mental health care is needed now more than ever, and for 75 years the UO Counseling Psychology (CPSY) program has been training people ready to serve their communities. I’ve seen how much of a difference
<b>professional development opportunities </b>like conferences, special trainings, and community work make for students. They build confidence, open doors, and launch careers. </div>
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That’s why I’m excited about the <b>Counseling Psychology DuckFunder campaign</b>. We’re aiming for
<b>75 donors in honor of 75 years,</b> and you can be part of it. </div>
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Here’s how you can help: </div>
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<b>Give</b> – A gift today helps students get the training and experiences they need. </li><li style="font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: black; direction: ltr; line-height: 17.12px; margin: 0px 0px 8pt;">
<b>Share</b> – Spread the word with friends, colleagues, or on social media. </li><li style="font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: black; direction: ltr; line-height: 17.12px; margin: 0px 0px 8pt;">
<b>Reflect</b> – If you’re an alum, tell your story. Your journey can inspire the next generation. </li></ul>
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It’s a simple way to show up for students who are preparing to tackle one of the biggest challenges of our time: making mental health care more accessible and compassionate. </div>
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<span style="color: black;">Will you join us? Make your gift before October 31st 2025 to be a part of the 75:
</span><span style="color: rgb(70, 120, 134);"><u><a style="color: rgb(70, 120, 134); margin: 0px;" data-auth="NotApplicable" data-linkindex="7" title="https://duckfunder.uoregon.edu/cpsy" class="x_OWAAutoLink" id="OWA3e0c413e-bdfe-d2bb-efa2-949a5fb09bc6" href="https://duckfunder.uoregon.edu/cpsy">https://duckfunder.uoregon.edu/cpsy</a></u></span><span style="color: black;"> </span></div>
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With gratitude, <br>
[Name] </div>
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<b>2. Social Media Posts </b></div>
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Post 1 </div>
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As a [Counseling Psychology/Other (alum/faculty, etc.)], I know how important professional development is to launching a career in mental health. Conferences, training, and mentorship open doors and build confidence. </div>
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<span style="color: black;">In honor of 75 years of the Counseling Psychology program, I’m supporting the CPSY DuckFunder and I hope you’ll join me. Be one of the 75 donors shaping the next generation:
</span><span style="color: rgb(70, 120, 134);"><u><a style="color: rgb(70, 120, 134); margin: 0px;" data-auth="NotApplicable" data-linkindex="8" title="https://duckfunder.uoregon.edu/cpsy" class="x_OWAAutoLink" id="OWA1c58d56c-7bb1-4c70-e479-2288ad2a8489" href="https://duckfunder.uoregon.edu/cpsy">https://duckfunder.uoregon.edu/cpsy</a></u></span><span style="color: black;"> </span></div>
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Post 2 </div>
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Mental health is one of the greatest challenges of our time. For 75 years, the University of Oregon’s Counseling Psychology program has prepared professionals to meet that need with compassion and care. </div>
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<span style="color: black;">Now it’s our turn to give back. Be one of the 75 donors supporting CPSY students today:
</span><span style="color: rgb(70, 120, 134);"><u><a style="color: rgb(70, 120, 134); margin: 0px;" data-auth="NotApplicable" data-linkindex="9" title="https://duckfunder.uoregon.edu/cpsy" class="x_OWAAutoLink" id="OWAe0894a16-eb62-7be8-6a7d-cd5d15aae6a1" href="https://duckfunder.uoregon.edu/cpsy">https://duckfunder.uoregon.edu/cpsy</a></u></span><span style="color: black;"> </span></div>
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<span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 12pt; color: rgb(0, 0, 0); font-weight: 600;">Esther Harclerode | Director of Development</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 12pt; color: rgb(0, 0, 0); font-weight: 300;"> </span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 11pt; color: rgb(0, 0, 0); font-weight: 300;">(she/her)</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 12pt; color: rgb(0, 0, 0); font-weight: 300;"><br>
</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 11pt; color: rgb(115, 115, 115); font-weight: 600;">University of Oregon | College of Education</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 12pt; color: rgb(0, 0, 0); font-weight: 300;"><br>
</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 11pt; color: black; font-weight: 300;">230 HEDCO Education Building | 1215 University of Oregon, Eugene, OR 97403</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 12pt; color: rgb(0, 0, 0); font-weight: 300;"><br>
</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 11pt; color: black; font-weight: 300;">541-346-1283 | cell 541-520-6981 </span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 12pt; color: rgb(0, 0, 0); font-weight: 300;"><br>
</span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 11pt; color: rgb(36, 36, 36); font-weight: 300;"><u><a style="margin: 0px;" data-linkindex="0" title="mailto:estherh@uoregon.edu" class="OWAAutoLink" id="OWAf2308755-c033-6869-861c-6e13df4d8f72" href="mailto:estherh@uoregon.edu">estherh@uoregon.edu</a></u></span><span style="font-family: "Source Sans Pro", Calibri, Helvetica, Arial, "sans serif"; font-size: 11pt; color: black; font-weight: 300;"> |
<a style="margin: 0px;" data-auth="NotApplicable" data-linkindex="1" title="https://education.uoregon.edu/giving" class="OWAAutoLink" id="OWA264463cf-a7d9-cf96-99c0-3c6e59c97f46" href="https://education.uoregon.edu/giving">
education.</a><u><a style="margin: 0px;" data-auth="NotApplicable" data-linkindex="2" title="https://education.uoregon.edu/giving" class="OWAAutoLink" id="OWAed7fd583-a8a5-0c6a-ec9b-2ec65e1e9213" href="https://education.uoregon.edu/giving">uoregon.edu/giving</a></u></span></p>
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<span style="font-family: "Source Sans Variable", Arial, Helvetica, Verdana, sans-serif; font-size: 18px; color: rgb(36, 36, 36); font-weight: 300;"><u><a style="margin: 0px;" data-auth="NotApplicable" data-linkindex="3" title="https://www.uoregon.edu/" class="OWAAutoLink" id="OWA3bb773bc-675c-dacc-74fd-1c99a8fdf309" href="https://www.uoregon.edu/"><img style="width: 150px; height: 32px; max-width: 432px; margin: 0.5em 0px 0px;" height="32" width="150" alt="University of Oregon Logo Wordmark" src="https://cdn.uoregon.edu/uocdn1/brand-assets/images/UOsig.png"></a></u></span></p>
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