coe-staff: Reset the Code Campaign

Wed Jan 18 11:07:48 PST 2017

The following message is sent on behalf of Dean Randy Kamphaus:

Dear College of Education Students, Faculty, Staff,

We received the following note from the University Communications office this week and would like to make sure you are all aware of the Reset the Code Campaign. Please consider taking some time out of your day on Friday January 20th, to take the pledge. More information is available at http://resetthecode.uoregon.edu/

RWK

***

To All:

You may have seen the mystery symbol that looks like a reset icon that has been place across campus this week. It's part of a student-led marketing campaign that will launch tonight during the Civil War basketball game to encourage respect and build community at the UO. Below are some basic facts about the campaign and the tactics you will see employed throughout the next week. Also, on Friday January 20, the students are hosting a "Reset Day" which will feature a respect pledge in the EMU that students, faculty, staff and others will be encouraged to sign. I would ask that you and members of your staff plan to take time out of your day and be visible in signing the pledge. Please encourage others to do the same.

I want to thank and acknowledge the 17 students from Allen Hall Advertising (AHA) in SOJC who fully developed the campaign and have led its execution. I am incredibly proud of them and their work. This is an idea that came from students and is for students. They are working on this thanks to a wonderful partnership between University Communications, Student Life and the SOJC. Tom McDonnell, a faculty member in SOJC, serves as the university's creative director on my staff and as the faculty advisor to AHA. Tom and Student Life Communications Director Lauren Miller have worked closely with these students to help make this campaign a reality.

I also want to express my appreciation to Yvette Alex-Assensoh, Rob Mullens and Kevin Marbury for the strong support of this initiative from DEI, Athletics and Student Life. Reset the Code is truly an innovative idea and it is only becoming a reality thanks to the strong partnerships we have across campus. I'm going to quote the students when I say that Resetting the Code stands to positively transform the University of Oregon, propelling it to a future as not only an irrevocable place of acceptance and unity, but as a leader and a model for similar institutions to emulate in its stance on human rights and universal respect.

Please feel free to share this information with other members of your staff. We have branded stickers and pins available for those who are interested.

95-Reset the Code Overview

This is the manifesto that the team wrote, and was used to ground and inform their work

When did watching and doing nothing become normal?
What happened to our standard of reciprocal respect?
It seems we are lost in a mire of "mine" and not "ours."
Sides taken, safety shaken, hate spewed like litter on the ground.
No more.
It's time to defend ours, and revert to the common human core.
Bond together and refuse this new mode.
Reset the Code.

What is Reset the Code?
Reset the Code is a student-driven change initiative or campaign at the University of Oregon focused on respect. Though reset is not political, the initiative was created in response to newly heightened levels of fear and hate many students, faculty, and staff are experiencing. A collection of UO students saw the opportunity, the need to create change, and decided to help their community and beyond rally around a higher standard of respect for each other.

What does the campaign mean?
Resetting the Code means treating all with unwavering respect and kindness in a time when both are hard to come by. Inspired by "the Golden Rule" and based around the symbol of the "95" ID number that all Ducks share, Reset the Code is an ongoing, immersive experience with real action items to make our campus a safer and civil environment for all our students, faculty, and staff. The 95 represents our 95 number. Something we all share but is individual and unique to each duck.

What will we be doing for the campaign?
The campaign has three phases. The first is a short series of cryptic, guerrilla marketing actions designed to provoke curiosity. A "95" symbol will be placed all over campus, on stickers and TV screens and sidewalks, culminating at the Civil War basketball game where players, coaches, Pit Crew members, will wear t-shirts and patches, the symbol will also appear on the scoreboard, videoboard and ribbon display inside and outside the arena. Those in attendance will be directed to a website to learn a bit more.

Phase two reveals the meaning of the symbol and urges community members to take a pledge (online and/or in person) and reset their own personal code. The official website will launch with a number of resources and events. Banners will appear all over campus on Martin Luther King Jr. Day, connecting the 95 symbol to ResetTheCode.com<http://ResetTheCode.com>. A reset room will be in the EMU, encouraging students to anonymously tell their stories of experiencing or witnessing incidents of bias and share times when others may have stood up for them or they stood up for others. The website will feature educational resources along with the code: "I pledge to abide by mutual respect and reject complacency in the presence of fear and hate." Students will be able to share experiences and ideas through many social initiatives throughout the week.

Phase Three, we are calling the "commit" phase, will launch on January 20 at an event in the EMU in the heart of campus. Attendees will publicly commit to the code and sign their name to the pledge. At the Women's basketball game vs. Colorado, and the following day at the Men's game vs. Stanford, we will repeat the tactics of the OSU game but this time with all specifically calling out to "Reset The Code." A video recapping the entire campaign and calling on Stanford, OSU, other PAC-12 schools, and other conferences to launch their own "Reset the Code" initiatives will go out on social media channels.

Quick talking points:
Reset the Code is:

  *   A community pledge to treat each other kindly and reject "bystander" mentality
  *   A student-led push for civility in our communities
  *   A starting point for dialogue and action

Reset the Code is not:

  *   Limited to one political viewpoint or party (The students have been very careful to make sure this is not about politics)

  *   Responding to any one person or incident
  *   An attempt to shame but rather help folks reset

Kyle Henley
Vice President, University Communications
O: 541.346.2329   M: 541.972.0222
khenley at uoregon.edu<mailto:khenley at uoregon.edu>

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