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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Hola Patos,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">At our August LSG meeting we discussed the creation of an LSG logo for some branding as well as using for outreach and our events (new faculty, tarea time, tshirts, stickers
hurrah). I reached out to a student on campus who’s a great artist and she created some mock-ups. I showed them to the LSG members at our meeting on Wednesday (18 of us! Yeah!) and now I’m sending them out to the group.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Your feedback is appreciated.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif">1) Do you like the logo? What aspects do you like? What aspects don't you like? Would you want something less abstract and more representational (like a person rather than a symbol)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif">2) What color/color combo do you like most for your logo? <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif">3) What type of font would you prefer for your typography? Sans serif fonts do not have a little tail at the end of each letter, and are typically more clean and modern, whereas serif fonts have
little tails at the ends of each letter are known to be perceived as more professional. I feel that either could work for your group, but perhaps the sans serif might be more approachable for college students.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">We are creating a logo, this has already been decided by the group. We are looking for feedback, if any moving forward. Let me know if what your thoughts are.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">Thanks.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Naily Y Nevarez <nailynevarez@gmail.com>
<br>
<b>Sent:</b> Sunday, August 19, 2018 8:37 PM<br>
<b>To:</b> UO Latino Strategies Group <uolsg@uoregon.edu><br>
<b>Subject:</b> Logo Mockups<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Thank you so much for your patience this past week. I've been working over the past few days to create a unique logo that could embody culture and empowerment, and after lots of experimentation,
I've come up with one I feel could be a potential candidate for the UO Latinx Strategies Group.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">This is by no means the final version of this logo or the logo you must have. This is only what I have been able to reach within this past week, and I will still need some time to either perfect
this logo or create other logos depending on the feedback I receive from you all. <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-family:"Georgia",serif">Please do not hesitate to give me honest feedback, I not only want you all to have a logo you feel excited about, but I also want to use every opportunity to grow as an artist, so any feedback
is much appreciated!</span></b><span style="font-family:"Georgia",serif"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Georgia",serif">Logo concept:</span></b><span style="font-family:"Georgia",serif"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">My goal for the logo was to create something that embodied culture, community, and empowerment. Overall, I referenced indigenous symbols to represent the cultural aspect. The circle used represents
community, and the lines inside the circle represent hands coming together and connecting (almost like a handshake or pulling someone up, but very abstract) in hopes of showing empowerment. By coincidence, these shapes also form an 's' in the center (like
the s in strategies), 'l' for latinx, and somewhat of a 'g' for group - which wasn't intentional, but is a really nice touch!<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Georgia",serif">My questions for you:</span></b><span style="font-family:"Georgia",serif"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">1) Do you like the logo? What aspects do you like? What aspects don't you like? Would you want something less abstract and more representational (like a person rather than a symbol)<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">2) What color/color combo do you like most for your logo? <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">3) What type of font would you prefer for your typography? Sans serif fonts do not have a little tail at the end of each letter, and are typically more clean and modern, whereas serif fonts have
little tails at the ends of each letter are known to be perceived as more professional. I feel that either could work for your group, but perhaps the sans serif might be more approachable for college students.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Attached to this email are three photos to reference for the questions above :) <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Looking forward to hearing from you! <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Georgia",serif">Naily Nevarez<o:p></o:p></span></p>
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